Lipstick is one of the most basic makeup products, and it is also one of the most interesting to use to create a look. For every makeup professional buyer, custom lipsticks are mostly as important as every other custom beauty item.
Hence, creating a unique formula can help you make room for various color options and personalized packaging and meet many customer demands.
China, the epicenter of the production of custom lipsticks, provides global brands with unique formulas, different shades, and luxury packaging.
They offer cutting-edge research and development (R&D) and FDA/ISO-compliant facilities as they dominate private-label and OEM orders.
This post will explain:
- How to create your brand with OEM solutions.
- How to choose the right custom lipstick manufacturer.
- How to design custom lipstick for your brand and more.
1. Why is Custom Lipstick Dominating the Beauty Industry
Custom lipstick is dominating the beauty market because it provides customers with several options to customize to their taste.
It provides them with several shades, textures, and finishes to create a specific look or mood for different occasions.
Allowing them to attain a specified degree of opacity, glossiness, and moisturization for the best level of comfort and appearance.
Here are some of the reasons why custom lipstick is dominating the beauty industry.
● Rising consumer demand for uniqueness
Custom lipstick is currently dominating the beauty industry because of the rising demand for unique products by consumers.
Nowadays, most consumers want personalized and unique solutions for their beauty items, which also include custom-blend lipsticks.
This customization of lipsticks allows consumers to create different makeup looks and also minimize waste.
● Company Differentiation
Brand differentiation is another reason why bespoke-blended lipstick is at the forefront of the beauty industry. The majority of businesses are looking for ways to competitively outdo their industry competitors.
They, therefore, come up with custom-made products that are nearly perfect for every customer—providing uniqueness and personal experience that creates customer loyalty.
● Innovation in Formulation and Ingredients
Another reason custom lipstick is dominating the beauty market is because of innovation and formulation development.
The latest breakthrough in formulation makes it possible for the customization of lipsticks such as shades, finishes, wear, and hydrations.
Such lipstick customization makes it possible for makeup artists and enthusiasts to have different looks.
● Focus on Sustainable and Ethical Practices
Custom-blend lipstick dominating the beauty market can also be credited to the fight for sustainability.
There is also a growing demand for sustainable and ethical lipstick nowadays, which compels manufacturers to create custom lipstick from sustainable material.
To attract eco-friendly customers, they create custom-blend lipstick from sustainable material to build brand image and loyalty.
● Global Market Expansion
Global market expansion is also one of the factors for custom lipstick dominating the beauty industry.
Global consumers’ increased demands and global beauty trends are pushing manufacturers to create personalized lipsticks to cater to a variety of individuals.
Customization of lipstick is one way they can expand their reach to multiple regions to serve many cultural needs.
2. How to Choose the Right Custom Lipstick Manufacturer
● Licenses and certification
One area to consider while choosing the right custom lipstick manufacturers is whether or not they are licensed and certified.
Work with custom lipstick manufacturers that are FDA or ISO-certified and have the proper certification required in producing lipsticks.
Choosing manufacturers who are non-compliant risks leaving you open to legal issues as well as the loss of your loyal customers.
● Expertise and experience
The level of experience and product offering are crucial considerations you should remember when choosing the best manufacturers.
Seasoned custom lipstick Manufacturers are more likely to come up with high-quality custom lipstick products than new manufacturers.
This is because experienced manufacturers have invested years in perfecting their formulas and products so that they can come up with the best result.
● Ethical Practices
Before interacting with any OEM custom lipstick makers, make sure they have good ethical practices within their custom lipstick factories.
The customers are looking for ethical products—it will be wise to work with OEM custom lipstick manufacturers that source ethical ingredients.
This will give you a competitive edge against in your industry and avoid future fallout with clients.
● Production Capacity and Scalability
Another crucial aspect is the production capacity of the custom lipstick factories and whether they can meet your specifications.
Also, as your company continues to grow, the custom lipstick factories should be able to increase the production capacity without sacrificing quality.
However, asking them about their MOQ is also smart if you are planning to start small and scale up.
● Trade Assurance
Before dealing with any OEM custom lipstick manufacturers, ensure that they possess some kind of trade assurance.
The trade assurances protect you as a buyer and ensure that the products produced by the manufacturer fulfill all the necessary specifications and standards.
It also ensures that custom lipstick manufacturers will be able to deliver without any compromise on quality within time.
● Private Label Support
It is necessary to work with OEM custom lipstick manufacturers that offer private label support.
They can easily help with branding solutions from custom labeling to product formulation and more. With that, you will have fully customized products while you get to focus on other things like marketing.
3. Designing Your Custom Lipstick From Concept to Creation
● Conduct Market Research
The first and one of the most important steps to making your lipstick is conducting market research.
You need to understand the makeup and lipstick world and find areas where you can easily come in.
Identifying your target market will help you curate the right formulation and packaging and spot trends in the beauty industry.
● Choose Your Lipstick Formulas, textures, and finishes.
After conducting your market research, then you can choose the right lipstick formula for your target audience. Consider the texture, finish, and long-lasting ability of custom lipstick when choosing ingredients and formulations.
Consider using high-quality ingredients that are harmless and skin-friendly like natural, organic, vegan, and cruelty-free ingredients.
Moreover, work on different textures of custom liquid lipstick, such as matte, gloss, satin, metallic, and creamy. Lastly, when making your lipstick formula, consider the cost and pricing formula.
● Work on Color and Shades
After choosing ingredients, work with the R&D team to develop custom color lipstick in different colors.
You can utilize harmless pigments that will not affect your body and are not irritating to the skin to develop your lipstick.
Having several custom color lipstick that suits different skin will allow you to serve a vast market.
● Develop your product packaging.
Packaging is yet another area of your product that you must pay serious attention to since it says a lot about your company.
Determine what your packaging needs are in terms of size, shape, material, the shape of lipstick tubes, and other packaging needs. Use the kind of material that is durable, environmentally friendly, and of good looks.
● Source for manufacturers
After you have created all the details about your brand, then the next is to look for good manufacturers.
Get experienced manufacturers, skilled, have required licenses, and ethically sourced products to make your lipstick.
● Acquire licenses and start selling.
Acquire the required licenses for your business and start selling your custom color lipstick and custom liquid lipstick. Create a marketing campaign to help you reach your audience.
4. Weddings & Special Events: Custom Blend Lipsticks for Memorable Moments
● Custom blend lipstick for wedding
Wedding Custom Blend lipstick is formulated to provide gorgeous and striking makeup on the wedding day.
It provides beautiful, flattering skin tones with long-lasting finishes to ensure a wedding photo with memory for brides and their guests.
The ideal custom blend lipsticks for weddings would be a darker color for dark skin tones.
But if you have a light skin tone, a brighter, more playful lipstick shade could be more flattering.
But custom-blended lipstick for weddings should come in a range of colors to fit a range of skin tones. And these lipsticks can also be wonderful gifts for bridesmaids and guests.
● Custom engraved lipstick for Special events
Custom engraved lipsticks are reshaping how people experience special events and occasions. Nowadays, many people prefer custom-engraved lipstick for special events because it arouses their emotions for a long time.
For instance, a bride will cherish custom blend lipsticks for weddings that match her dress, theme, and personality.
The same goes for special events, where people wear custom-engraved lipstick to stand out and look gorgeous.
Hence, by creating a special event custom engraved lipstick you are enhancing the event exclusivity and tapping into the niche market.
5. Kid-Friendly Lipstick: Safe Custom Lipstick for Younger Audiences
Custom Kids Lipstick is a safe custom lipstick created for kids to experiment with makeup and lipstick application.
It is developed to offer endless fun and excitement for them while also ensuring safe application. The custom kids’ lipstick is safe for the wellbeing of the kids–even when swallowed, it literally will not do them any harm.
Features of Safe Custom Lipstick for Kids
● Non-toxic formulas
Children love makeup and want to do their makeup with you. Most traditional makeup does contain some chemicals that are not healthy for children or ingestion. Parabens, artificial colors, and fragrances are toxic and create health issues in children.
But the custom kids’ lipstick or custom bite lipstick is particularly meant for kids who like to apply lipstick and makeup. The custom kids’ lipstick contains non-toxic formulas that are not capable of harm.
Hence, even if a child bites a custom kids’ lipstick or custom bite lipstick, it literally will not do them any harm.
● Fun and playful packaging
Another feature of a custom bite lipstick is that it usually comes with fun and playful packaging for the kids.
It is usually in bright colors and playful designs, with favorite cartoon characters like Barbie and Disney Princesses.
The child-friendly packaging, shapes, characters, and flavors make children love it and always want to use makeup.
It allows kids to express their uniqueness and try various colors with custom bite lipsticks, which are entertaining and interesting. As children learn to accept their flair and inventiveness, this may be a fantastic confidence boost.
● Easy to wash off
Unlike traditional lipsticks, custom bite lipsticks are not long-lasting and are easily washed off. This is good for learning as they are easily wiped or washed if messy and quickly restart.
With that, children can easily express themselves and aid in the development of critical fine motor abilities in kids.
6. Packaging That Wows: Custom Lipstick Boxes, Tubes & Labels
Custom lipstick packaging, including custom lipstick boxes, tubes, and labels, is essential for private label and branding.
Custom lipstick packaging serves as both protective covers and brand advertisements. Custom lipstick tubes and boxes are developed to secure and hold the content of the lipstick while showcasing lipsticks.
The aesthetically beautiful packaging typically sets the tone for its appeal and has a big impact on consumers’ decisions to buy.
A well-designed lipstick box may draw in a wide range of beauty aficionados, communicate elegance, and improve brand perception.
Popular custom lipstick packaging for branding
● Engraved tubes
Engrave tubes are a unique way of adding custom lipstick labels that involve incising your design on the lipstick tubes.
It creates a good advertisement possibility for brand awareness and recognition. Engraved labels can include personalized elements such as your brand name, brand logo, and taglines for exclusivity.
Engraved custom lipstick labels are often a fantastic present for special occasions. As a result, it appeals to a large number of individuals and can create a huge market for your brand.
● Mirrored custom lipstick cases
Another popular packaging for custom lipstick is the mirrored custom lipstick cases. This type of case offers protection for the lipstick custom tubes and also comes with an additional mirror.
For beauty enthusiasts, mirror cases are considered a very useful item combining convenience, style, and utility.
Mirrored custom lipstick cases are compact and particularly useful on the go. Hence, allowing makeup lovers to carry along with their favorite custom lipstick without having to move all their makeup kits.
They also make a thoughtful gift and promotional items for special parties and brand promotions respectively.
● Eco-friendly custom lipstick packaging
As the beauty world is leaning towards sustainability, eco-friendly custom lipstick packaging has emerged as an easy packaging of custom lipstick.
Eco-friendly and sustainable packaging materials are biodegradable and easily recycled for sustainability.
Leveraging eco-friendly custom lipstick packaging can appeal to many individuals advocating for a sustainable ecosystem.
● Custom Lipstick Tubes
Another popular custom lipstick packaging is custom lipstick tubes that are predominantly used to house the custom lipstick formula.
Custom lipstick tubes are unlike most regular tubes as they are made specifically for certain individuals or brands. They come in various shapes, sizes, and colors that will appeal to clients.
While creating your custom lipstick tubes, spend time figuring out a design that will work well for your target market. A pleasingly lovely custom lipstick tube can be a big selling feature for your company.
● Custom Lipstick Boxes
The second choice for customized lipstick packaging is custom lipstick boxes. A fine custom lipstick box should wow customers even before opening the product.
Foil stamping, unique textures, or magnetic closure can be incorporated to make the unboxing process enjoyable.
7. How to Create Your Lipstick Brand with OEM Solutions
One of the greatest on how to create your lipstick brand is through white-label partnerships. The white-label partnership is when an independent third-party Original Equipment Manufacturer (OEM) manufactures lipstick products to sell under your brand name.
This is beneficial to your company because it allows you to create your private-label lipstick product without having custom lipstick facilities.
Below is how to create your lipstick brand with OEM solutions and white-label partnerships.
● Source for OEM manufacturers
To successfully make your personalized lipstick products, you need to engage with reputable OEM producers.
The OEM producers would help you create your Custom lipstick products and package them in the way that you prefer.
Identify qualified manufacturers who have the necessary licenses and sustainably sourced material to make your lipstick.
● Customize Lipstick Formulas and packaging.
Work with the R&D team to develop a formulation and custom lipstick packaging materials based on your market research.
Consider the texture, finish, and long-lasting ability of custom lipstick when choosing ingredients and formulations.
Consider using high-quality ingredients that are harmless and skin-friendly like natural, organic, vegan, and cruelty-free ingredients.
Determine your packaging needs like the size, shape, materials, designs of the lipstick tubes, and other packaging needs.
Opt for the kind of materials that are durable, sustainable, and aesthetically beautiful.
● Test and approve sample
The OEM manufacturers will work on a custom formulation based on your product details and requirements.
After that, they would send a few samples for testing. Ensure that the custom lipstick meets your required requirements and general standards.
Test out the sample yourself or offer it to willing customers to try it out for feedback about the product.
If the product meets the required standard, then you can give them the go-ahead for Streamlined bulk production.
● Bulk production and start marketing your product.
Ask the OEM manufacturers to produce custom lipstick products in bulk and ship them to your retail stores.
Acquire the necessary licenses for your business and start marketing your custom color lipstick and custom liquid lipstick. Create a marketing campaign to help reach a larger target audience.
Benefits of White-label partnerships
- Having access to cutting-edge manufacturing knowledge and technologies with limited resources
- Scalability to satisfy demand as your business grows
- Production efficiency resulting in a quicker time to market
- Low minimum order quantity (MOQ) from OEM manufacturer resources reduces costs and is affordable for up-and-coming companies.
8. Where to Order Custom Lipstick: Global Export Expertise
A key factor to consider when looking for where to make your lipstick is looking for a reputable and reliable marketplace platform.
Fortunately, there are several reputable marketplaces to meet with OEM manufacturers. Here are some popular Online marketplaces where you can buy custom lipsticks.
● Alibaba.com
● Made-in-china.com
● Dhgate.com
● Globalsources.com
● Aliexpress.com
● Chinabrands.com
● Huntersourcing.com
● vogues.io
Tips on what to look for in quality and price
All of the sites mentioned above are some of the greatest places to buy custom lipsticks.
However, you must bear in mind that not everyone appearing as a manufacturer is trustworthy.
That is why you should take your time while selecting the best OEM manufacturers to buy from. The following are key suggestions to follow while acquiring custom lipsticks.
8.1 Alibaba.com
- Buy Custom lipsticks from only verified custom lipstick suppliers
- Confirm that the custom lipstick supplier has a “trade assurance” badge
- Read the OEM manufacturer product review focusing on the build quality, shades, textures, and other important ingredients
- Ask for necessary custom lipstick supplier licenses and certifications that show they can manufacture lipsticks
8.2. Made-in-china.com
- Confirm that the custom lipstick supplier has verified contact and physical location.
- Check for the “audited supplier” badge on the custom lipstick supplier profile.
8.3. DHgate.com
- Check the custom lipstick supplier’s past transaction details.
- Use DHgate buyer’s protections.
- Evaluate the custom lipstick supplier ratings.
8.4. GlobalSources.com
- Check for GlobalSource “verified Manufacturers” badge on the OEM manufacturers profile.
- Request and read the custom lipstick supplier product description.
- Request for a third-party factory audit report from the OEM manufacturers.
8.5. AliExpress.com
- Look for top-rated lipstick manufactures
- Read products reviews
8.6. Chinabrands.com
- Evaluate and work with lipstick custom lipstick suppliers with higher reliability scores.
- Request for licenses and certification.
8.7. Huntersourcing.com
- Work with a trustworthy sourcing agent to check custom lipstick supplier
- Request and validate if the custom lipstick supplier holds compliance licenses and certificates.
- Request for custom lipstick supplier factory audits.
9. Compliance & Certifications: Cruelty-Free & Vegan Standards
Natural, organic, sustainable, and clean beauty products have been quite the rage over the past few years, with marketing and media campaigns giving the impression that natural, organic, sustainable products are safer and better.
Hence, many cosmetic products are now formulated with popular food ingredients like avocado oil and probiotics.
Before establishing any partnership with any OEM producers, you need to ensure their compliance and certification, especially in the sustainability area.
Cruelty-Free & Vegan Standards certifications ensure the products have been of non-animal origin and no animal has been used during the process.
Why exactly Should Your Cosmetics Line be Vegan & Cruelty-Free?
Vegan and cruelty-free compliance is important for ethical sourcing. That’s not all; it’s also important for your business to strive, as many consumers are leaning toward sustainable cosmetic products.
Consumers of beauty products are dumping companies that do not consider animal welfare.
Such eco-friendly lipstick and makeup brands are bound to gain loyal consumers. Also, your brand must possess these ethical values to compete with other high-end vegan and cruelty-free lipstick brands.
Additionally, it is also important that you minimize your impact on climate change. Also prioritizing the health and safety of your consumers is very important to last long in the business.
Essential Certifications for Custom Lipsticks
EU REACH
EU REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals) regulates the manufacturing and usage of chemical substances in the European Union.
If your target market is part of the European Union, you must ensure that your products meet EU REACH standards.
- Ensure all raw materials are EU REACH compliant.
- Avoid prohibited substances that have been banned by the European Chemicals Agency (ECHA).
- Provide safety data sheets for all chemical ingredients.
FDA
FDA, The Food and Drug Administration, is responsible for assessing the safety and efficacy of products in the United States.
To market your product as vegan and cruelty-free in the US, your product must meet the US standard.
- Ingredients must be safe and correctly labeled.
- Claims (e.g., cruelty-free or vegan) must be honest and proven.
- Products must not be contaminated with dangerous chemicals.
Vegan & Cruelty-Free
Vegan & Cruelty-free regulations are mostly regulated by third-party organizations.
Look out for international OEM manufacturers that are certified by Leaping Bunny Certification, Vegan Trademark, and V-Labels.
● Halal certifications
Halal certification has to deal with products that comply with Islamic law. It checks if the product is haram or prohibited ingredients such as alcohol and pork products.
Look out for certifying bodies such as JAKIM (Malaysia), IFANCA (USA), and HQC (Halal Quality Control, Europe).
10. Bulk Order Strategies: MOQs, Shipping & Margins
Every private label must understand the concept of bulk orders, MOQs, and effective shipping to achieve good profit margins.
The bulk strategy is one of the best ways to reduce shipping fees per product and make significant margins.
● Minimum Order Quantity (MOQs)
MOQs refer to the minimum order quantity that a lipstick OEM manufacturer is willing to ship at a time.
Many OEM manufacturers often have high MOQ; however, negotiating MOQ may help you lower quantities.
Additionally, consider working with another brand or shipping company if the MOQ is too high to reduce cost-effectively.
● Shipping
There are two different shipping methods you can consider: air freight and sea freight. Why air freight offers a very fast shipping option, but it can be very expensive.
This type of shipping method is good for small, urgent, and perishable products.
Sea freight, on the other hand, is a cost-effective method of shipping your products. It is relatively slower when compared to the air freight shipping method.
● Maximizing Margins
Many factors can affect profit margins when ordering bulk products internationally. To maximize profit margins consider negotiating volume discount of per unit cost of products.
This strategy will further reduce your total cost of purchasing your products.
Conclusion
China, the epicenter of the production of custom lipsticks, provides global brands with unique formulas, different shades, and luxury packaging. Working with China-based custom lipstick OEM manufacturers can give you limitless branding potential.
However, you must also prioritize suppliers that have FDA/ISO certifications.
Furthermore, working with scalable OEM solutions is a no-brainer especially when your business starts to grow to dominate markets.
Innovation, quality, and profit margins start here; contact us for a free consultation and sample.
